After a year of COVID crisis control (remember this?), Advil created #aftermyshot to show how easy it is to get back on your feet after some of those day-after side effects that came with the vaccine shot. We brought in Anthony Anderson to lay down some heartfelt truths on his Instagram grid, and then asked dozens of creators to do the same. The campaign struck a chord on social, sparked some strong conversations, and created dozens of  headlines around the web.

Advil x Anthony Anderson