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Mitsubishi
Mitsubishi had been working for years to develop the world’s first new line of regional jets in over three decades. Faced with a series of narrative challenges, Mitsubishi asked for a targeted campaign to coincide with their debut at the Paris Air Show. We developed an online hub, digital ads and print collateral that showcased the program's achievements to reach decision makers around the world, rolling out messaging that saw us go from the skies of France to airplane factories outside of Tokyo.
