https://willroche.club WR Portfolio Mon, 09 Dec 2024 20:13:43 +0000 https://willroche.club en https://willroche.club/WR-Portfolio Mon, 14 Jun 2021 20:00:35 +0000 WR Portfolio https://willroche.club/WR-Portfolio Will Roche About&nbsp; &nbsp; &nbsp;Contact &nbsp; &nbsp; CV window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-16CX5D5QWB'); https://willroche.club/Flying-Object Fri, 13 May 2022 15:35:02 +0000 WR Portfolio https://willroche.club/Flying-Object <img width="1364" height="704" width_o="1364" height_o="704" data-src="https://freight.cargo.site/t/original/i/e4806c90e2766db309d6a284ca267e882904b4765f0e04a9761925d9612789f5/trout.png" data-mid="142518165" border="0" src="https://freight.cargo.site/w/1000/i/e4806c90e2766db309d6a284ca267e882904b4765f0e04a9761925d9612789f5/trout.png" /> https://willroche.club/Samsung-1 Mon, 09 Dec 2024 20:13:43 +0000 WR Portfolio https://willroche.club/Samsung-1 &lt;back I developed the global platform for Samsung's 2023 Holiday Campaign, implemented across all channels, reaching millions worldwide. "Light Up Your Holidays" tapped into the emotional core of holiday gifting, aiming to create those unforgettable moments of awe and joy when a dream gift is received. <img width="2102" height="1182" width_o="2102" height_o="1182" data-src="https://freight.cargo.site/t/original/i/1dc25aa7b903f2e4f68db90fcbb76fde839eaa881c0cf3e6d5f18367fa158133/Samsung-LUYH.png" data-mid="223120146" border="0" src="https://freight.cargo.site/w/1000/i/1dc25aa7b903f2e4f68db90fcbb76fde839eaa881c0cf3e6d5f18367fa158133/Samsung-LUYH.png" /> https://willroche.club/Verizon Wed, 04 Jan 2023 15:51:38 +0000 WR Portfolio https://willroche.club/Verizon &lt;back I spent a year overseeing teams and developing TV, digital, OOH, social, and radio for Verizon at McCann NY. We impressed the neighbors, homaged a Christmas classic, and launched an internet game-changer. Einstein Cecily + Jessica Scrooge New Ride Holiday Miracle Verizon Has Home Internet? This Is Big 2 Gig Launch <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d1835bbb5d9a9096481c7c5aac77f0e569285eb3cc9e8eda36277aa7e5869edd/vzgif4.jpeg" data-mid="189866307" border="0" src="https://freight.cargo.site/w/1000/i/d1835bbb5d9a9096481c7c5aac77f0e569285eb3cc9e8eda36277aa7e5869edd/vzgif4.jpeg" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/e00ef5291e80c96c9706e0f1239292ed0670cb14c4e34ff6a886c46229950623/VZgif1.gif" data-mid="189866550" border="0" src="https://freight.cargo.site/w/600/i/e00ef5291e80c96c9706e0f1239292ed0670cb14c4e34ff6a886c46229950623/VZgif1.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4f6a590cd3c773b4b8e8c0d950f36c5fe681be993a92658939291163ec2d7415/vzgif3.jpeg" data-mid="189866547" border="0" src="https://freight.cargo.site/w/1000/i/4f6a590cd3c773b4b8e8c0d950f36c5fe681be993a92658939291163ec2d7415/vzgif3.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7f77ab74ac154042a30894633a528311eb9a3deede2aa6a04eae760d28998fbb/vzgif2.jpeg" data-mid="189866549" border="0" src="https://freight.cargo.site/w/1000/i/7f77ab74ac154042a30894633a528311eb9a3deede2aa6a04eae760d28998fbb/vzgif2.jpeg" /> <img width="500" height="625" width_o="500" height_o="625" data-src="https://freight.cargo.site/t/original/i/1b67c4a24abe6088d45d03830cde9d4cd0598ba5db0804391e006d15413c1461/ezgif.com-video-to-gif-1.gif" data-mid="226111366" border="0" src="https://freight.cargo.site/w/500/i/1b67c4a24abe6088d45d03830cde9d4cd0598ba5db0804391e006d15413c1461/ezgif.com-video-to-gif-1.gif" /> https://willroche.club/Verizon-1 Thu, 11 May 2023 20:44:42 +0000 WR Portfolio https://willroche.club/Verizon-1 &lt;back In spring of 2022, Verizon asked us to write a tagline that signaled its industry-leading reliability. I wrote it. They loved it. It went everywhere. TV, radio, digital, social, print – including the largest OOH campaign of the year. Verizon Tag + OOH <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/157e092a994310afe35330a43e8523f0ccbdb963bb326d0cc964fbdeec5ffaaf/v.gif" data-mid="187607300" border="0" src="https://freight.cargo.site/w/800/i/157e092a994310afe35330a43e8523f0ccbdb963bb326d0cc964fbdeec5ffaaf/v.gif" /> <img width="1232" height="698" width_o="1232" height_o="698" data-src="https://freight.cargo.site/t/original/i/b0ef3541e2f51c45ad69e664b974fb196861ef8d39c04bf784bc430cc76368d6/Screenshot-2023-05-11-at-4.47.49-PM.png" data-mid="178509178" border="0" src="https://freight.cargo.site/w/1000/i/b0ef3541e2f51c45ad69e664b974fb196861ef8d39c04bf784bc430cc76368d6/Screenshot-2023-05-11-at-4.47.49-PM.png" /> <img width="1368" height="594" width_o="1368" height_o="594" data-src="https://freight.cargo.site/t/original/i/9c90c270eceb0fdf1fac1b79789b0bfcba57eab3ec294943aea97491df336c07/Screenshot-2023-05-11-at-4.53.04-PM.png" data-mid="178509751" border="0" src="https://freight.cargo.site/w/1000/i/9c90c270eceb0fdf1fac1b79789b0bfcba57eab3ec294943aea97491df336c07/Screenshot-2023-05-11-at-4.53.04-PM.png" /> <img width="1548" height="780" width_o="1548" height_o="780" data-src="https://freight.cargo.site/t/original/i/c04300a46fc77f33887930baad4fc42237026382c24bfde51088f13287005ea8/Screenshot-2023-05-11-at-4.53.14-PM.png" data-mid="178509750" border="0" src="https://freight.cargo.site/w/1000/i/c04300a46fc77f33887930baad4fc42237026382c24bfde51088f13287005ea8/Screenshot-2023-05-11-at-4.53.14-PM.png" /> https://willroche.club/REI Tue, 03 Aug 2021 20:20:37 +0000 WR Portfolio https://willroche.club/REI &lt;back REI Opt OutsideThe biggest campaign of the year launched big with our blast of outside content on social for REI. We developed dozens of assets to support the rollout on Twitter, Facebook, Instgram – and we created a custom hub on Medium that told the stories of employees who went outside instead of staying indoors on Black Friday. <img width="2500" height="1242" width_o="2500" height_o="1242" data-src="https://freight.cargo.site/t/original/i/26c19b95a190c092460c72c2de55ef8e58dce80742e8de886fe9bfc0277dc180/REI-assets.jpeg" data-mid="115325232" border="0" src="https://freight.cargo.site/w/1000/i/26c19b95a190c092460c72c2de55ef8e58dce80742e8de886fe9bfc0277dc180/REI-assets.jpeg" /> <img width="1465" height="1242" width_o="1465" height_o="1242" data-src="https://freight.cargo.site/t/original/i/c7de00436a05ab4fa3f56622efa992b462b8780a230d638a73abca755aeef9ca/REI-social.jpeg" data-mid="115325155" border="0" src="https://freight.cargo.site/w/1000/i/c7de00436a05ab4fa3f56622efa992b462b8780a230d638a73abca755aeef9ca/REI-social.jpeg" /> <img width="806" height="876" width_o="806" height_o="876" data-src="https://freight.cargo.site/t/original/i/82e8457e1d021d105e32423aa9d4c98f786b6d0a7579a9d72be21ecb03628b73/Screenshot-2023-05-11-at-9.59.15-PM.png" data-mid="178530186" border="0" src="https://freight.cargo.site/w/806/i/82e8457e1d021d105e32423aa9d4c98f786b6d0a7579a9d72be21ecb03628b73/Screenshot-2023-05-11-at-9.59.15-PM.png" /> https://willroche.club/Pepsi-Foundation Tue, 15 Jun 2021 17:50:58 +0000 WR Portfolio https://willroche.club/Pepsi-Foundation &lt;back Pepsi FoundationThe Pepsi Foundation wanted a fresh look to match their interconnected view of philanthropy. We rebranded them with a simple message: when you raise up women, you raise up their families and their communities. This is the story of We Feed Potential. <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/d8cd3d336d5f770574378586391ddf10bfc7ed6e4020632351d2310cdbaf9657/pepsi-impact.jpeg" data-mid="111438881" border="0" src="https://freight.cargo.site/w/960/i/d8cd3d336d5f770574378586391ddf10bfc7ed6e4020632351d2310cdbaf9657/pepsi-impact.jpeg" /> <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/f518b148ec0b9a0650aa165dc3dbc351bad6a417550f9e882fda37bb3811ee0c/pepsi-page-2.jpg" data-mid="111439317" border="0" src="https://freight.cargo.site/w/1000/i/f518b148ec0b9a0650aa165dc3dbc351bad6a417550f9e882fda37bb3811ee0c/pepsi-page-2.jpg" /> <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/735327cc0f11e4ee82a97f3d5e8d7d1a5655c76aa343df7b00582a1b21216e84/pepsi-page-1.jpg" data-mid="111439316" border="0" src="https://freight.cargo.site/w/1000/i/735327cc0f11e4ee82a97f3d5e8d7d1a5655c76aa343df7b00582a1b21216e84/pepsi-page-1.jpg" /> <img width="959" height="959" width_o="959" height_o="959" data-src="https://freight.cargo.site/t/original/i/8924e9ee5c452ae55a4a6231b55c0359ab4ae2969e21535be635aa06348d2a02/map.jpeg" data-mid="115213448" border="0" src="https://freight.cargo.site/w/959/i/8924e9ee5c452ae55a4a6231b55c0359ab4ae2969e21535be635aa06348d2a02/map.jpeg" /> https://willroche.club/Mitsubishi Tue, 15 Jun 2021 18:55:56 +0000 WR Portfolio https://willroche.club/Mitsubishi &lt;back Mitsubishi Mitsubishi had been working for years to develop the world’s first new line of regional jets in over three decades. Faced with a series of narrative challenges, Mitsubishi asked for a targeted campaign to coincide with their debut at the Paris Air Show.&nbsp;We developed an online hub, digital ads and print collateral that showcased the program's achievements to reach decision makers around the world, rolling out messaging that saw us go from the skies of France to airplane factories outside of Tokyo. <img width="583" height="761" width_o="583" height_o="761" data-src="https://freight.cargo.site/t/original/i/cd932049d74500cb456fd9c8433e63b99bfd3ee4da4db29e956e13482d0e6690/mrj-ad.jpeg" data-mid="115302652" border="0" src="https://freight.cargo.site/w/583/i/cd932049d74500cb456fd9c8433e63b99bfd3ee4da4db29e956e13482d0e6690/mrj-ad.jpeg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/ff40fe074dafeb132425216ec639e291c91f16a51ffe463957af9dee6d63584d/mrj-assets.jpeg" data-mid="115302824" border="0" src="https://freight.cargo.site/w/1000/i/ff40fe074dafeb132425216ec639e291c91f16a51ffe463957af9dee6d63584d/mrj-assets.jpeg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/6319e77e9c2ccc2b81ac20675abe6b2d405faf2e57aff49047111bfa3b815319/space-jet-2.jpeg" data-mid="111444767" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6319e77e9c2ccc2b81ac20675abe6b2d405faf2e57aff49047111bfa3b815319/space-jet-2.jpeg" /> https://willroche.club/Mastercard Wed, 04 Jan 2023 16:02:40 +0000 WR Portfolio https://willroche.club/Mastercard &lt;back Sometimes you need a little guy for a big announcement. So we teamed up Big Papi with Lil Papi to let fans everywhere know that Mastercard and Uber wanted to send them to the World Series. And they loved it, driving record numbers for Mastercard Uber rides to ballparks across the US. The lucky winners were celebrated at the game, with a special meet-and-greet with Big Papi himself. Mastercard x David Ortiz Big Papi X Lil Papi <img width="1840" height="1226" width_o="1840" height_o="1226" data-src="https://freight.cargo.site/t/original/i/d4786145cc47bc57cf15500de498a85b060eda58ed984ca573e7c16a1b099f20/Screen-Shot-2022-09-06-at-4.14.22-PM.png" data-mid="163540641" border="0" src="https://freight.cargo.site/w/1000/i/d4786145cc47bc57cf15500de498a85b060eda58ed984ca573e7c16a1b099f20/Screen-Shot-2022-09-06-at-4.14.22-PM.png" /> Fanzone <img width="500" height="1083" width_o="500" height_o="1083" data-src="https://freight.cargo.site/t/original/i/cf6124c7ba698222e5653cd915a00be45a5d178d5db7a5213c9528e2a8f7c1db/IMG_7377.png" data-mid="163541435" border="0" src="https://freight.cargo.site/w/500/i/cf6124c7ba698222e5653cd915a00be45a5d178d5db7a5213c9528e2a8f7c1db/IMG_7377.png" /> <img width="500" height="1083" width_o="500" height_o="1083" data-src="https://freight.cargo.site/t/original/i/5b90b62688526cda2f3a5fe090db205416c033f01b3d31760e5361ba4cb99601/IMG_7378.png" data-mid="163541434" border="0" src="https://freight.cargo.site/w/500/i/5b90b62688526cda2f3a5fe090db205416c033f01b3d31760e5361ba4cb99601/IMG_7378.png" /> <img width="500" height="1083" width_o="500" height_o="1083" data-src="https://freight.cargo.site/t/original/i/cecbe415c9139405adee0b50ee1e719672e4e15c5babe23aa231d696e212f8de/IMG_7383.png" data-mid="163541430" border="0" src="https://freight.cargo.site/w/500/i/cecbe415c9139405adee0b50ee1e719672e4e15c5babe23aa231d696e212f8de/IMG_7383.png" /> <img width="500" height="1083" width_o="500" height_o="1083" data-src="https://freight.cargo.site/t/original/i/7276df0ee470655f51bc8b6f4434a6ea22cce264b597c4ac6018069a81b3e6df/IMG_7381.png" data-mid="163541431" border="0" src="https://freight.cargo.site/w/500/i/7276df0ee470655f51bc8b6f4434a6ea22cce264b597c4ac6018069a81b3e6df/IMG_7381.png" /> <img width="500" height="1083" width_o="500" height_o="1083" data-src="https://freight.cargo.site/t/original/i/8fbda2dd639319cb0c55fc9e0ce91996a4154f64b96ccdb58fb4535957f590d6/IMG_7379.png" data-mid="163541433" border="0" src="https://freight.cargo.site/w/500/i/8fbda2dd639319cb0c55fc9e0ce91996a4154f64b96ccdb58fb4535957f590d6/IMG_7379.png" /> <img width="500" height="1083" width_o="500" height_o="1083" data-src="https://freight.cargo.site/t/original/i/0bc3917b87402d0ec1b58cd16c69c0441e6e6eea7da8d5897ec64ffec11058ce/IMG_7384.png" data-mid="163541429" border="0" src="https://freight.cargo.site/w/500/i/0bc3917b87402d0ec1b58cd16c69c0441e6e6eea7da8d5897ec64ffec11058ce/IMG_7384.png" /> https://willroche.club/Microsoft Fri, 03 Dec 2021 16:25:15 +0000 WR Portfolio https://willroche.club/Microsoft &lt;back Microsoft Windows 11 “Brings You Closer to What You Love” campaign featured young creators filling gaps in incredible ways by simply being themselves.&nbsp; Malik &amp; Miles Natalie White Charlotte Oxnam